Custom Alerts
Get instant notifications on the metrics that matter most.
Inputs
- Raw reviews from connected sources with timestamp and rating context.
- Team-defined alert rules that describe what should trigger action.
- Optional labels such as product area, market segment, or priority class.
Outputs
- Actionable Custom Alerts insights that are understandable across product, support, and leadership teams.
- Prioritized issue clusters tied to sentiment changes, volume shifts, and urgency.
- Reusable reporting artifacts for weekly reviews, planning sessions, and executive updates.
Key Benefits
Flexible rules
Define thresholds by source, score, and sentiment.
Realtime updates
React immediately when critical events happen.
Noise reduction
Only notify what your team truly needs.
Channel delivery
Route alerts to the right team workflows.
Issue prevention
Catch problems before they escalate.
Priority focus
Keep attention on high-impact feedback.
Workflow blueprint
Strong adoption happens when teams define one repeatable cycle and keep it stable for multiple planning periods.
Phase 1
Signal collection and normalization
The workflow starts by pulling review signals from all connected platforms and normalizing ratings, metadata, and language patterns.
Phase 2
Prioritization with context
Teams segment signals by product area, customer cohort, or release period so action owners can move quickly.
Phase 3
Execution and reporting loop
After actions, Custom Alerts helps measure effect through trend tracking and sentiment deltas for repeatable improvement loops.
Operational notes
- Custom Alerts should be treated as an operational feature inside a repeatable weekly workflow, not only as a reporting view.
- Define ownership for intake, prioritization, and execution before expanding to advanced categorization.
- Use one baseline period first, then compare trend and sentiment deltas after product or messaging changes.
- Keep one decision log that maps each insight cluster to one owner, one deadline, and one measurable outcome.
Applicable scenarios
Support teams get instant alerts for urgent one-star reviews.
Product teams monitor feature-specific complaint spikes.
Operations teams track location-level rating drops.
Leadership receives high-level risk and opportunity alerts.
CS teams route customer issues to the right owners quickly.
FAQ
Most teams get initial value in days, with stronger maturity over the next planning cycles.
Ready to move from reviews to insights?
Proofio helps teams transform customer feedback into trends, comparisons and decisions.